Alia Mutiara Salsabila

Public Relations & Communication Student

Hi! I’m Alia, a second-year communication student at Universitas Airlangga with a growing interest in marketing, public relations, and strategic communication.My academic and organizational experiences have shaped my ability to approach communication both analytically and creatively. This perspective has shaped the way I approach my work, from project management and campaign development to strategic communication planning, copywriting, and content creation. I thrive in the process of turning complex ideas into clear, approachable, and impactful communication key messages.I believe that effective communication goes beyond clarity, it’s about fostering genuine connections through empathy and trust. I believe that by combining deep audience insights with authentic storytelling, we can create meaningful connections with audiences.With a growing focus on corporate communications and the creative marketing industry, I aspire to contribute to corporate communications and the creative marketing industry. I aim to create work that balances strategy and creativity.

Press Release

Content Writing

Feature

Press Release

This section showcases a collection of press releases illustrating strategic communication across academic and corporate landscapes. The works span large-scale campus initiatives like Lentera 2025 and UFO (United FISIP Orientation) 2025 alongside immediate safety response protocols for Batik Air. Each release demonstrates a sharp ability to translate organizational values into a comprehensive message that maintains brand consistency. Targeted at communication professionals, this portfolio aims to highlight a versatile writing style that prioritizes clarity, trust, and organizational reputation across various sectors.

Content Writing

This gallery showcases strategic content creation spanning professional agency experience at Digimarly, creative storytelling for TEDxUniversitasAirlangga, and personalized key messages for Help Center Unair. It highlights a versatile writing range, from social media management format to the structured execution of editorial-style and Public Service Ads (PSA). This demonstrates a sharp ability to translate brand objectives into purposeful, persuasive content that drives audience engagement and maintains message consistency across diverse digital platforms.

Feature

This section explores human-interest stories, such as the orientation student business scene at LPM Retorika. Targeted at editorial platforms, this section aims to highlight a narrative writing style that prioritizes empathy, depth, and storytelling that brings subjects to life.

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